Shura Advertising Blog

Why should you participate at an event or exhibition in Dubai?

Published in: Branding Published by: Shura Advertising


Posted on 2018-April-10




Events and exhibitions in Dubai can offer various new and exciting business opportunities. Whether you plan to promote your brand, launch a new product, sell your products or generate new business – events and exhibitions in Dubai work the best!

Companies and businesses perceive events and exhibitions as a key facet of their marketing strategy. Dubai exhibitions are an ideal platform on which companies showcase their brand value and at the same time increase the brand recognition in the market.

Here are some good reasons that state you must participate in an event or exhibition in Dubai:

Product Launch

Dubai events and exhibition are an ideal place for a product launch. Several companies hold events; participate in exhibition and sponsor such expositions to promote products. Launching a product at an event or exhibition in Dubai can help to test the brand; demonstrate the product; engage in opportunities; generate media interest; etc.

Creates Awareness

Events and exhibitions in Dubai are a great way to create awareness among the target audience. Participating in Dubai exhibitions can help create worldwide brand proximity, as the city has a multinational reach. But awareness can be achieved only with an engaging exhibition stand design, as an innovative exhibition stand design will help you cut through the clutter.

Delivers Engagement

Promoting a brand through events and exhibitions in Dubai will allow the target audience to engage with the brand on a personal level. Once a sense of brand closeness is developed, the audience will connect with the brand at a deeper and personal level. Also, engagement during events in Dubai can help you understand customers and provide feedback on your products or services.

Generate New Leads

Several multinational companies as well as SMEs participate in events and exhibition in Dubai with the hope of networking and generating new leads. An attractive exhibition stand design, some good quality printed promotional materials and a faultless pitch – can surely reap new business opportunities.

If you would like to participate in any of the events or exhibitions in Dubai, then in touch with Shura Advertising. Shura Advertising can help with branding, fabrication, printing and marketing requirements for events and exhibitions in Dubai. Be it installing an LED Truck Signage at one of the exhibitions at a mall in Dubai; creating an innovative exhibition stand designs or a portable stall – we can help you through!  Contact Shura Advertising today!